One presenter at WordCamp Savannah 2010 said she previously prepared a large monthly newsletter with much content for her business. Her readership was not as much as she desired. So she changed her format. She now sends a monthly newsletter which is much shorter with applications her readers can use. She said her list significantly increased with this new method. Recently, I read where Mashable is now producing a “daily” newsletter with a circulation of 70,000 plus.
Perhaps you could adopt this practice in your business: a more frequent, practical based newsletter with limited content for quick reading and use.
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